Sharp Air Purifier Review - 5 Key Factors Model Approach
Monday, December 21st, 2009Initiating our first Air Purifier Review - 5-Key Factors Model, we begin with the Sharp Air Purifier Review.
In our previous post, we discussed at great depth about the Scientific Peer Review that is missing in the ionic air purifier industry. Consequently, we have broadened our model to add Scientific Peer Review as a fifth key factor. This is even if it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.Every marketer of an ionic air purifier will quote me!
Our Sharp Air Purifier Review of several articles will touch on all aspects of the Air Purifier Review - 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Soon to be 100 years old, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which is why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.
Apart from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not complete transparency, but enough to outdo others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! On 16 January 2009, Sharp explained its phased marketing approach as follows:
(a) Phase I
Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.
(b) Phase II
Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic institutes and developing consumer products based on this proof. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.
(c) Phase III
Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.
These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.
Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article, accessible via the widget on our blog.
No fanfare, but it seems fairly obvious that Sharp is quietly working to dominate the ionic air purifier industry. Their intensive investment in the ever-improving futuristic technology and their dogged determination in academic marketing leave no doubt in our minds that they will succeed, sooner than later.
Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.